Success Story:
Zélé and its Digital Transformation with Odoo and Birtum
Transforming Business Management to Support Growth
Zélé, a weight-loss specialist, is a company dedicated to the development, manufacture and distribution of foods and supplements that serve as tools for doctors and nutritionists. After years of accelerated growth, each area of the company kept adding specific processes and applications to meet its needs. This led them to use up to six different software programs, which complicated the standardization of information and overall management.
With this growth also came the challenge of integrating and optimizing their processes. That was when they found in Odoo and Birtum the allies to transform their operation. Find out how they did it in this success story.
The Challenge:
The accelerated growth of Zélé brought with it a series of operational challenges. The company had implemented multiple specialized software programs to manage different areas, accumulating up to five or six different systems. Although each served its purpose, the lack of integration created data standardization problems and complicated real-time decision-making.
“Information between areas was hard to unify, which slowed down our processes and created inefficiencies. It was clear that we needed a comprehensive solution”, explained Ignacio de la Garza of Zélé.
The Solution:
Faced with this situation, Zélé decided to bet on a unified solution and chose Odoo, a comprehensive business management tool. However, a successful implementation is not achieved with good software alone; the right partner was key.
Initially, they worked with a provider that, although technically competent, showed rigidity in its approach. This led to a change of course, and that was when Birtum came onto the scene.
Birtum’s Approach:
From the start, at Birtum we sought to make a difference for the team at Zélé with:
Specialization: We assigned our experts to each key area of the project, ensuring that all needs were covered with the best knowledge.
Flexibility: We adapted to their work pace and their specific needs, respecting their dynamics and accompanying them at every stage.
Ongoing support: We were present at all times, offering quick and effective solutions to ensure that their operations were not interrupted during or after the implementation.
In addition, we worked hand in hand with them to overcome important challenges, such as internal resistance to change and the restructuring of processes. With a fully collaborative approach, we made the transition smoother and more effective.
At Birtum, we don’t just implement technology: we become their strategic partner to grow together.
The Impact
The implementation of Odoo, together with our support at Birtum, completely transformed the way Zélé operates:
Total Integration: We managed to consolidate all the information on a single platform, eliminating the need to standardize data between areas and providing full transparency in their operations.
Operational Efficiency: We automated key processes between departments, reducing repetitive tasks and allowing the team to focus on higher-value activities.
Resource Optimization: With the new structure, the team was able to handle larger workloads without needing to proportionally increase its headcount, specializing even further in their roles.
This change not only simplified day-to-day operations, but also allowed them to move toward a more efficient, integrated model prepared for growth.
“The project’s ROI has been extraordinary. We have kept growing without having to increase our operating workforce, and now we can innovate faster”, said Ignacio de la Garza of Zélé.
Looking to the Future
With a solid foundation and a flexible system, Zélé is ready to face any challenge that comes. Now, adding new brands and products is much simpler, and the speed at which new projects are implemented has improved significantly. This progress lets them keep growing with confidence and efficiency.
“We are very happy with Birtum’s support. Their accompaniment has been fundamental for our current and future operations”, concluded José Ignacio.
Conclusion
The collaboration between Zélé and Birtum shows how a proper technology implementation can be a catalyst for growth and efficiency. Beyond systems, success lies in having a strategic partner that understands the business’s needs and offers customized solutions.
Is your company also ready to take the next step toward digitalization?
Contact us!
Together We Can Go Further
Birtum, Your Spanish-Speaking Odoo Partner
