Success story:
DPACK and its digital transformation with Birtum
How can we reduce the environmental impact of food delivery packaging? And, in addition, deliver a service so efficient that it arrives at your business’s door on the day and in the quantity you need, solving storage and product transport needs while reducing environmental impact? This was the question Martín Lurbe asked himself before founding Dpack.
Understanding the market’s need, Martín decided to launch Dpack in the middle of the pandemic, a time when the use of packaging skyrocketed due to the increase in home deliveries. He spotted this business opportunity and thus Dpack was born. From its beginning as a digital-native company, Dpack needed a robust and flexible system such as Odoo, and that is where Birtum came into the picture, providing its implementation services.
In this blog post, we delve into how the whole process went.
About Dpack
Founded in 2020, Dpack is a 100% digital company that connects customers and manufacturers to offer innovative and sustainable packaging solutions. Its value proposition is based on combining operational efficiency, competitive prices and a positive impact on the environment.
Dpack offers comprehensive packaging management covering everything from production to distribution, allowing products to reach customers efficiently and sustainably. With its business model, the company ensures savings of time and money, as well as flexibility and control over supply.
Initial Situation and Challenges
As a new company, the implementation of the system coincided with its incorporation. This meant working together with the client on the design and structuring of its workflows. In addition, they faced the challenge of adapting the Argentine localization, which was not natively available in Odoo.
Other key challenges were:
Absence of a management system: They needed to integrate all their processes on a centralized platform.
Remote operation during the pandemic: From its inception, Dpack opted for a virtual work model, which remains standard for them.
Main Challenges
1. Process integration: Centralizing all areas on a single digital platform to ensure efficiency and agility.
2. Real-time synchronization with the mobile app: Ensuring that the team was always up to date, regardless of location.
3. Scalability: Designing a flexible solution that would allow new workflows to be added as the company grew.
Birtum’s Solution
At Birtum, we implemented the Odoo ERP to integrate all of Dpack’s operations and enable its scalability. Our strategy included:
Centralizing administration and finance processes in the first stage.
Subsequently incorporating its website and e-commerce into the system, facilitating unified management.
Using Odoo’s native solution with no custom development, which guaranteed agility in the implementation.
Thanks to the real-time information provided by Odoo, Dpack has experienced exponential growth across Argentina, allowing it to make strategic decisions quickly and accurately.
Results
Digitalized management: All operational processes are integrated and viewable in real time from anywhere in the world.
Operational efficiency: With their entire operation centralized in one place, they speed up analysis times without having to look for information in different systems.
Customer base expansion: They went from 0 to more than 1,000 customers.
Application expansion: Dpack now manages multiple processes through several Odoo applications.
User growth: The number of users in the system quintupled, going from 5 to 25.
After four years of collaboration, Dpack and Birtum have consolidated as strategic partners. The company started using Odoo version 14 and today operates successfully on version 17.
The partnership between Dpack and Birtum exemplifies how an effective Odoo implementation can digitally transform a company, allowing it to grow, scale and operate successfully in a fully digital environment. With Odoo as the tool and Birtum as the strategic partner, Dpack continues to set the trend in sustainable packaging solutions.
Are you ready to transform your business and take it to the next level, as Dpack did? At Birtum Argentina, we are experts in Odoo implementations that will let you integrate and optimize all your processes, whatever your sector or company size.
Contact us today and discover how we can be your strategic partner in business digitalization. Together we can go further.
