Phases of creating a startup

Unlike SMEs, startups are businesses created to grow and scale quickly and easily in a given economic sector, with strong support from technology.

In general, they are considered projects whose products or services need to be distributed to the public exponentially in order to grow rapidly, be sustainable and become profitable companies.

Many of today’s large companies started out as startups. This is the case of Facebook, Google, Airbnb or Uber, which, once launched on the market, managed to penetrate massively among consumers and establish themselves as market leaders. 

Thus, once the project achieves profits and stability, it leaves the startup stage and continues its path as a company.

4 basic ingredients of a startup

1. The will to solve a problem, regardless of whether the possible solutions change over time.

2. Building a multidisciplinary team that brings creativity and innovation to the project.

3. An understanding of the market and of potential customers. 

4. A minimum of funding to start the project.

Do you already have them?

You may be interested in reading: Keys to business innovation 

Phases for setting up a startup

Once you have the idea for the project and also have the 4 ingredients above, it is time to go through the following stages to set up and develop your startup: 

Seed Stage: consists of developing a minimum viable product that makes it possible to test public receptivity. This stage is characterized by many periods of trial and error; observation and consultation among market specialists. If funding is not yet available, at this stage you can apply to acceleration programs and specialized funds. 

Early Stage: consists of improving the product based on feedback from the first consumers. It will also be the time to plan the startup’s growth strategy and to look for partners and alliances. 

Growth Stage: when you have an attractive product, with recurring customers, and you even have a tested way of acquiring them. This stage is characterized by sustained growth and investment in more professional staff. 

Expansion Stage: consists of offering the product or service in new niches or geographic markets. At this stage, alliances with large companies and the search for greater funding are considered.

Exit Stage: when the business stops being a project and becomes the profitable company, with recognized products, as a result of the previous stages.

The life cycle of a startup is a flexible process that basically seeks to prove that a product or service can be useful and attractive to the public, and therefore generate profitability for a business. It is also a stage of searching for resources (financial and professional), and of establishing effective guidelines for marketing strategies.

At Unoobi we support you with your startup

We can provide you with expert advice and the technology tools you need to move forward through the different stages of creating and managing your startup.