Preparing for a constantly changing world
As a business leader, it is essential to stay on top of consumer trends in order to anticipate disruption, foresee purchase motivations and meet consumers’ unmet needs.
We share with you the 10 global consumer trends for 2023 from Euromonitor International:
- Authentic automation: Emotional integration between humans and machines for meaningful solutions.
- Tight budget: Cost crisis impacts purchasing power (75% without increasing spending in 2022).
- Controlling the scroll: Selective screen time, digital efficiency is essential.
- Eco-economical: Focus on reducing consumption, environmental benefit (43% reduced energy use).
- Let the games begin: Games as an entertainment leader, massive cross-generational opportunity.
- Here and now: Flexible solutions expand purchasing power, “joy” drives purchases (buy now, pay later: US$156B in 2022).
- Revived routines: Post-pandemic, rediscovery of the world (39% more in-person activities).
- Rise of women: Gender equity and inclusion guide women’s choices.
- The thrivers: Priority on personal needs in the face of fatigue (53% separate life from work/school).
- Young and disruptive: Authentic Generation Z seeks social impact and resists traditional advertising.
This information gives you tools to understand and respond to these changing trends. To access the full report, click here.
Discover how Birtum can boost your business vision and help you embrace the constantly evolving global consumer trends. Your success is our mission. Contact us.