SMS marketing is nothing new! We can even go back to the 1980s to talk about its origin. At that time, they were used to notify the mobile phone user that they had a missed call or a message waiting in voicemail.
That, of course, would change in the 1990s when SMS began to be used for commercial purposes. However, their real prominence in advertising strategies would come later, with the use and popularity of mobile devices in every corner of the planet.
What is SMS Marketing?
It is an advertising strategy that consists of sending mass text messages to mobile phones, in order to communicate with your customers or stay close to them.
The best thing about this strategy is that it lets you reach a very wide audience, anywhere in the world; its effectiveness is very good thanks to the high open rate, and the costs can be very affordable for companies and SMEs.
Not to mention that the messages are very easy to create; and when it comes to optimization, sending and effectiveness, there are tools on the market that specialize in that.
SMS Marketing trends in 2021
Personalized messages.
An SMS with the recipient’s name.
Creative and practical content.
An SMS that adds value for the customer and connects them with the brand.
An SMS to accompany the recipient through the different stages of purchase.
Integration with other channels.
Inclusion of links to websites, blogs, social networks.
Visual and interactive content.
Schedule your SMS Marketing campaigns
One of the best applications to prepare and schedule SMS campaigns is offered by Odoo. A smart tool, implemented by Unoobi, that facilitates optimizing your messages, tracking and verifying links, monitoring click rates and even measuring the conversions obtained per campaign.
In addition, it is very easy to use and has very affordable prices for companies.
You can request a free diagnostic appointment that includes:
1. Analysis of your business needs.
2. Fully functional test instance to validate the solution.