At the end of 2024, Odoo launched version 18 of its system, and as every year, it brings interesting improvements in all its applications. But, if you ask me, the updates that usually surprise me the most are in the Ecommerce and Website apps. Odoo is clear on this: ecommerce and websites are key for companies, and more and more businesses are betting on having their online store.
This year was no exception, and Odoo V18 brings us several new features that we want to tell you about briefly, highlighting only the most important, so you don’t get bored with too many details.
Here are the most interesting ecommerce improvements in Odoo 18.
1. Modern Design and Improved Customization
Improved page editor: Odoo 18 makes ecommerce customization easier with a more intuitive visual editor and new content blocks such as banners and sliders.
Responsive: The design is now fully adaptable to mobile devices, guaranteeing a smooth and fast shopping experience.
2. New Payment and Shipping Options
More payment integrations: New gateways such as Stripe, PayPal and others can be easily integrated.
Real-time shipping rate calculation: Customers will see shipping costs instantly, improving transparency.
3. Optimized Inventory and Product Management
Better variant control: Odoo 18 makes it easier to manage products with variants such as sizes and colors.
Real-time synchronization: Inventory is updated automatically, avoiding stock errors.
4. Improved Marketing and SEO
Optimized SEO: Advanced tools to improve the positioning of your products in search engines.
Email marketing: New features to create personalized and segmented campaigns.
5. Omnichannel Integration
Connection between online store and POS: Omnichannel integration lets you manage physical and online sales from a single platform.
6. Advanced Reports and Analytics
Real-time analytics: Access to key sales and customer behavior data to make informed decisions.
As you have seen, Odoo V18 brings key improvements that optimize the management of your ecommerce, making it more intuitive and easier to use, as well as being perfectly integrated with other areas of your company. Personally, what I like most about Odoo is its focus on simplifying the experience and offering tools that really make a difference in the user’s day-to-day. This year, the ecommerce news is one more proof of it.
At Birtum, as an Odoo Gold Partner with experience in implementing ecommerce and websites, we are ready to support you in your digital transformation. We focus on practical and personalized solutions, helping optimize your operations and improve your competitiveness.
Would you like to take your business to an efficient ecommerce? Contact us and let’s discover together how technology can help you achieve your goals in 2025!
