In the business world, staying up to date is key. That is why today we share the Global Consumer Trends for 2024, according to the report by Euromonitor International.
Discover the key points of Euromonitor International’s annual report revealing consumer trends for the coming year. Artificial intelligence (AI), sustainability and social, economic and political factors are crucial to understanding these trends.
These are the main consumer trends for 2024 according to this report:
- Ask AI: New tools influence consumers’ decisions. Companies must use generative artificial intelligence to improve personalization and the customer experience.
- Captivating Distractions: 29% of consumers accept that brands track their emotions to personalize experiences according to their mood.
- Greenwashing: Consumers question companies’ environmental commitment. They demand greater efforts and proof of sustainability.
- Progressively Polarized: Political and social issues influence purchasing decisions. Social responsibility, political affiliation and sustainability will motivate spending.
- Value hackers: 44% of consumers plan to save more than in 2023. They look for ingenious strategies to get better deals.
- Wellbeing pragmatists: Proven effectiveness plays a key role in purchasing decisions to improve physical and mental wellbeing.
In short, the consumption trends for this year outlined in this Euromonitor International report highlight crucial aspects for companies and pose a challenging landscape for companies seeking to remain relevant and in tune with changing consumer expectations in 2024.
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🙏 We want to thank and acknowledge Euromonitor International for its comprehensive research and analysis that made this summary possible. You can access the full report in Spanish [here: https://lp.euromonitor.com/white-paper/2024-global-consumer-trends/spanish] for more in-depth details.
*At Birtum, we value quality information and transparency. By sharing this content, our goal is to give you access to relevant trends that will impact the business world in 2024. *All credits to Euromonitor International.